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52XBR7

Sony Bravia XBR Series KDL-52XBR7 52-Inch 240Hz 1080p LCD HDTV

Sony Bravia XBR Series KDL-52XBR7 52-Inch 240Hz 1080p LCD HDTV

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Sony Bravia XBR Series KDL-52XBR7 52-Inch 240Hz 1080p LCD HDTV

 
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Watch your favorite HD TV show, movie, or play your favorite videogame in extraordinary detail with the Sony¿ BRAVIA¿ KDL-52XBR7, the world's first 240Hz LCD TV. Featuring Full HD 1080p resolution, the BRAVIA¿ KDL-52XBR7 also boasts innovative Motionflow¿ 240Hz technology that quadruples the frame rate of standard HDTVs, providing unprecedented motion detail for a superior viewing experience. Additionally, its BRAVIA Engine¿ fully digital video processor further reduces noise, sharpens image detail, and improves color accuracy. Even more, the BRAVIA¿ KDL-52XBR7 has an Advanced Contrast Enhancer (ACE) dynamic backlight control that produces deep blacks in darker scenes without sacrificing shadow detail.

 
List Price: $2,999.99
Our Price: $2,290.25
You Save: $709.74 (24%)
 
 

Note: Item may be sold and shipped by another company. Learn more.


Product Details
Product Length:49.5 inches
Product Width:4.87 inches
Product Height:32.75 inches
Product Weight:94.0 pounds
Package Length:53.5 inches
Package Width:39.4 inches
Package Height:16.3 inches
Package Weight:106.4 pounds
Average Customer Rating: based on 20 reviews

Features
  • 16:9 Full HD 1080p Resolution Panel (1920x1080)

  • Motionflow¿ 240Hz further enhances motion performance

  • DMex¿ capable

  • BRAVIA Engine¿ 2

  • Advanced Contrast Enhancer circuit (ACE)


Customer Reviews
Average Customer Review:4.5
Write an online review and share your thoughts with other customers.

1 of 1 found the following review helpful:

5Sony XBR7 - 52 inch  Jun 13, 2009
Awesome performance. A bit pricier then other this class but worth it. great with sports and movie. Mounted on wall and love it.

1 of 1 found the following review helpful:

5Great TV, Great shopping experience  Jun 13, 2009
This is an excellent tv. It is almost $1000 dollars cheaper than best buy. Sports are extremely smooth with the 240 motion flow. Blue ray movies are unbelievable. Looks like your looking through a glass window at a live event. I would highly recommend this tv, and buying it through amazon. They are 5 star!

1 of 1 found the following review helpful:

5Good results  Jun 08, 2009
The government pushed me over the edge. I tried to get their digital conversion signals, but up in the mountains of Colorado no such luck. Analog signals work just fine, but the low power HD signal was my downfall. Signed up for Dish Network HD, then I needed some HD TVs. We bought two 52XBR7 TVs and hooked them up to two Dish Network 722K DVRs. They work just great for satellite reception in HD format. Both were delivered on the date Amazon suggested. I had to do some research for the adjustments to the TVs, but once dialed in they work great. I'm very happy with this purchase experience through Amazon.

1 of 1 found the following review helpful:

5Great Television set  Jun 05, 2009
After reading review after review, I was a bit skeptical with this purchase...especially since it is pretty expensive. Well this has turned out to be a very good purchase for me. I have had no problems with the blacks as some reviews mention. t.v was really heavy and hard to put up on a wall mount; but other than that, the quality of the picture is awesome. I have to add, this is my first high-def big screen and i couldn't be happier with this purchase. I don't have anything to compare the 240Hz to, but I can't complain about the clarity on the screen. Great purchase, do recommend.

1 of 1 found the following review helpful:

5Excellent 52"  May 27, 2009
This 240 hz 52" XBR7 Sony is excellent in all respects. Wish it had a memory stick though. Easy to set up and menu is quite friendly. Not sure if the 240 hz makes a great difference over 120 hz but I like what I see. Color and definition is excellent with lots of features. Originally priced at $4M(!), within 4 months it dropped to a little less then $2.5M. Highly recommended. I have had a number of Sony XBR's and they have all been reliable. I expect this one to be the same.


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Consumer Reports Says: Buy HDTV at Amazon!

Washington, D.C. (October 31, 2008) -- When it comes to price, Consumer Reports says shoppers are most likely to find the best deals online. And the publication called three ecommerce sites "standouts" in this year's Consumer Reports ratings of electronics stores: Amazon.com, Crutchfield.com and B&H (bhphotovideo.com)

The magazine's survey was based on more than 38,000 purchases of electronics, including flat-screen TVs, between January 2007 and June 2008. The report indicated that online stores consistently offered better prices. (The magazine's full report can be found in its December 2008 issue.)

"
Buying online can be better," the magazine said in a press release. "The higher-rated electronics retailers in Consumer Reports annual reader survey are Web sites. Readers who bought online rated their overall satisfaction at 90 out of 100 -- higher than those who bought in a store. Additionally, many Web merchants offer free shipping, even on TVs, which could spare the hassle of struggling to fit a bulky carton in the car or paying a local store for delivery."

Consumer Reports said that while no single retailer scored excellent in all shopping categories, Amazon.com and Crutchfield.com came closest.

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