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 Best Sellers |  | Home  Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV | |
|  | |  | | | Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV | | SKU:
| | In Stock | | Availability:
Usually ships in 1 business days | | | | | | This exceptional 40-inch of XBR 7-Series BRAVIA LCD TV set the performance standard for large screen HDTVs. Ample connectivity options and the latest in color and motion technology make it a must-have for any home theater enthusiast. | | | |
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| $2,399.99 | |
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| | Product Details | | Product Length: | 44.5 inches | | Product Width: | 5.0 inches | | Product Height: | 23.75 inches | | Product Weight: | 52.0 pounds | | Package Length: | 53.0 inches | | Package Width: | 28.0 inches | | Package Height: | 9.5 inches | | Package Weight: | 67.0 pounds | | Average Customer Rating: | based on 2 reviews |
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| | Features | 16:9 Full HD 1080p Resolution Panel (1920x1080)Motionflow 120Hz technology delivers natural motion )BRAVIA Engine EX fully digital video processorAdvanced Contrast Enhancer circuit (ACE)x.v.Color technology
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| | Customer Reviews | Average Customer Review: Write an online review and share your thoughts with other customers.
5 of 5 found the following review helpful:
Amazing Picture for a great price. Dec 28, 2008 This is my third LCD set. The first being a 32" Sharp Aquos 720p (touted to be the best at the time of that purchase). The second being a 40" Sony V2500 1080p unit. This third being the 40" XBR7. Oh my have things changed over the years.
In the comparison of apples to apples (V-series from 2 years back against the current XBR7), the difference in picture quality is amazing. The color contrast is better (without the need to be in 'torch mode'), and the "blurring" is almost gone.
If I am comparing the unit to another, please assume it's the Sony KDL-40V2500 unit unless otherwise specified.
Menus:
The XMB menu system is great. There is a bit of lag when switching from category to category though. It's just in the animation. The function isn't hindered. The adjustments (that make everyone's heads spin) have some added comments to help you decide which setting is best. It's a nice added feature, but I would still use the best tool to adjust the set: your eyes. Many home theater "elites" will criticize all of the added "picture enhancers" Sony has added. I would ignore their advice of "turn if all off" and simply adjust the set to what looks best to you. Of course, a simple calibration baseline does do wonders: Digital Video Essentials: HD Basics [Blu-ray]
Source: DirecTV HR21 HD-DVR - Connected via HDMI to Receiver, then to TV
The HD content has a more crisp and clear look to it. The "MotionFlow" should be either set to Off or "Standard", as the "High" setting is a bit dizzying. It gives a smooth "flowing" visual effect which makes content look great OR horrible (depends on your eyes and personal preference). Many movies (HBO HD, 1080i broadcast, I think) look fantastic. It's almost as clear as having the actual BluRay. The SD content PQ has slightly improved, but nothing amazing.
Source: Playstation 3 (60 gb Launch model) - Connected via HDMI to Denon Receiver "Pure Mode" (bypasses any receiver processing), then to TV
Stunning. That is the word that best describes the quality. The first thing I watched after setting up the TV was Batman: The Dark Knight. The detail in the dark scenes were quite impressive. Most LCDs will produce a very dark gray since it's near impossible to reproduce black. This unit get's VERY damn close in my opinion. Details can actually be seen in the dark scenes now (the V2500... couldn't distinguish much). Film content (24p) is best viewed with MotionFlow OFF. With the feature on, it looks like the main subject(s) on the screen are slightly popping out from the rest of the scene. It's an interesting look, but it's not for me.
When gaming, there is no motion blur (1080p and 720p) that I noticed. The V2500 had some blur issues. The colors are crisp and vibrant. Details can be seen even in the darkest of rooms. This is definitely a noteworthy contender if gaming is the main function of this TV.
Source: Lenovo T500 Notebook via HD15 - Directly connected to TV
Intel on-board graphics test... will test ATI Graphics at a later date
Everything looked fine. I was running the native resolution for the notebook's screen (1600 by 1050, or something in that ballpark). The text was easy to read. I haven't been able to do full resolution (1920x1080), but will try the next time I connect it.
Overall, this is a great unit. There were very little gripes I had about the unit. It's near flawless. Some say the XBR6 quality is the same. I unfortunately didn't have the luxury of a XBR6 and XBR7 side by side for a true comparison. To save a few bucks, I'd recommend checking out the XBR6 also. The only difference that MIGHT exist is a 8bit (XBR6) versus 10bit (XBR7) panel... but Sony never indicates what the XBR6 actually has. Rumors have it that they both use 10bit panels and it's just hidden in the XBR6 documentation so the XBR7 will have a larger arsenal to market with.
14 of 15 found the following review helpful:
The television set I've been waiting for all my life... Dec 05, 2008 I've held off on buying a 1080P set until I could get what I wanted, and not just get what was just within my generally limited price range. My spouse set the size limit at 40" because of the room size (I would have pushed for a 46" but in marriage you have to choose your battles...) When I've gone to Costco or Best Buy the Sony Bravia XBR series has always stood out. Since my television sets generally last me 15-20 years, I wanted the most up-to-date version of the best I could get.
The color and definition of what I have seen on the set so far are wonderful. Razor-sharp imagery has always been important to me, both in my years as a film exhibitor and as a photographer. One of the first things I checked out on the new set is one of the "Planet Earth" Blu-Ray discs -- dependably gorgeous and detailed. Next, a Blu-Ray disc of 1938 "The Adventures of Robin Hood". The definition holds in the action scenes when men and horses are streaming across the screen, while the sense of dimensionality is frequently beyond what would have been technically possible with the best film printing and exhibition at the time the film was made. Then I looked at a standard definition disc of an early 1940s comedy (Criterion's edition of "Heaven Can Wait"); the upscaled presentation on this television set is beautiful. I grew up on nitrate prints from the UCLA film archive; for the first time since then I feel like I can see film imagery with a comparable (or better) sharpness and luster. As great as this set will be for HBO High Definition broadcasts and Blu-Ray discs, this is also a cinephile's dream television set for something like the new Fox release of Murneau and Borzage silent films due out next week.
I'm thrilled. This was worth the wait.
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Consumer Reports Says: Buy HDTV at Amazon!
Washington, D.C. (October 31, 2008) -- When it comes to price, Consumer Reports says shoppers are most likely to find the best deals online. And the publication called three ecommerce sites "standouts" in this year's Consumer Reports ratings of electronics stores: Amazon.com, Crutchfield.com and B&H (bhphotovideo.com)
The magazine's survey was based on more than 38,000 purchases of electronics, including flat-screen TVs, between January 2007 and June 2008. The report indicated that online stores consistently offered better prices. (The magazine's full report can be found in its December 2008 issue.)
"Buying online can be better," the magazine said in a press release. "The higher-rated electronics retailers in Consumer Reports annual reader survey are Web sites. Readers who bought online rated their overall satisfaction at 90 out of 100 -- higher than those who bought in a store. Additionally, many Web merchants offer free shipping, even on TVs, which could spare the hassle of struggling to fit a bulky carton in the car or paying a local store for delivery."
Consumer Reports said that while no single retailer scored excellent in all shopping categories, Amazon.com and Crutchfield.com came closest.
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